Information Technology (Business Management and Marketing)

Students in Grades 9-12 possess varying levels of maturity as well as an array of learning styles. Their backgrounds include diverse family structures and varying social and emotional environments. Throughout these grades, students are adjusting to personal, physical, and emotional changes as well as to social changes taking place in the world around them. Students who choose to complete a pathway in the Information Technology cluster enjoy technical, challenging curricula and attention to detail in daily work tasks.

The Information Technology curriculum addresses the development of applied skills focusing on types of work environments students may encounter in this pathway. An active, structured, and stimulating classroom setting is provided for student exploration and assessment. Students work together to build a community of learners wherein their ideas become a source of learning.

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Course Sequence

10th Grade: Business Technology Applications(BTA)

This course is designed to assist students in developing technological proficiencies in word processing, spreadsheets, databases, presentations, communications, Internet use, ethics, and careers using technology applications. Simulations and projects promoting teamwork, leadership, and workplace skills offer further opportunities for applications of knowledge and skills.

11th Grade: AdvancedBusiness Applications

This course is designed to provide students with the project-based applications of concepts learned in Business Technology Applications or Business Essentials. Personal computing and business skills are integrated throughout the course as students use a variety of software applications to produce and prepare documents for publication and learn how to select appropriate software for generating information.

Prerequisite: Business Technology Applications

12th Grade:  Multimedia Designs or Multimedia Publications

Multimedia Design is designed for students to provide students with a hands-on skills involving graphic design, digital photography, Web publishing, and digital video productions. Students use various hardware peripherals and software for completing documents.

OR

Multimedia Publications is a one-credit course designed to provide students with hands-on skills involving graphic design, digital photography, Web publishing, and digital video production. Students use various hardware peripherals and software for completing documents.

Prerequisite: Advanced Business Technology Applications

Credential: Microsoft Office Specialist(MOS) Certification

Marketing

Marketing Principles

Marketing Principles is a course designed to provide students with an overview of in-depth marketing concepts.  Students develop a foundational knowledge of marketing and its functions, including marketing information management, pricing, product and service management, entrepreneurship, and promotion and selling.  Students examine the need for sales and marketing strategies.  Students practice customer relationship skills, ethics, technology applications, and communicating in the workplace.

Internet Marketing

Internet Marketing is a course which focuses on applying tools, strategies and processes to communicate digitally with targeted customers. Emphasis is placed on creating, implementing, and critiquing online advertising, email marketing, websites, social media, mobile marketing, search-engine optimization, video/images, and podcasts/webcasts. Students will apply project management techniques to guide and control digital communications efforts. They will also create and repurpose content for use in digital environments. Technology, employability skills, leadership and communications will be incorporated in classroom activities.  Internet Marketing can be taught in Grades 9-12.  It is recommended that students enroll in an introductory marketing course prior to taking Internet Marketing.

Sports and Entertainment Marketing

Sports and Entertainment Marketing is a specialized course designed to offer students an opportunity to gain knowledge and develop skills related to the growing sports and entertainment industry.  Sports Marketing addresses such diverse products as the sporting event itself, its athletes, sports facilities or locations, sporting goods, personal training, and sports information.  Entertainment Marketing includes events such as fairs, concerts, trade shows, festivals, plays, product launches, causes, etc.  
 
Students will develop skills in the areas of merchandising, advertising, public relations/ publicity, event marketing, sponsoring, ticket distribution, and career opportunities as they relate to the sports and entertainment industry.  Sports and Entertainment Marketing can be taught in Grades 9-12.  It is recommended that students enroll in an introductory marketing course prior to taking Sports and Entertainment Marketing.
Career and technical student organizations are integral, co-curricular components of each career and technical education course. These organizations serve as a means to enhance classroom instruction while helping students develop leadership abilities, expand workplace-readiness skills, and broaden opportunities for personal and professional growth.