Information Technology (Business Management and Marketing)

The Information Technology curriculum addresses the development of applied skills focusing on types of work environments students may encounter in this pathway. An active, structured, and stimulating classroom setting is provided for student exploration and assessment. Students who choose to complete a pathway in the Information Technology cluster enjoy technical, challenging curricula and attention to detail in daily work tasks.


Course Sequence

10th Grade: Business Technology Applications I

This course is designed to assist students in developing technological proficiencies in word processing, spreadsheets, databases, presentations, communications, Internet use, ethics, and careers using technology applications. Simulations and projects promoting teamwork, leadership, and workplace skills offer further opportunities for applications of knowledge and skills.

11th Grade: Business Communications

This course is designed to provide students with the project-based applications of concepts learned in Business Technology Applications or Business Essentials.

12th Grade:  Foundations of Business Leadership

This course is designed to provide students with the project-based applications of concepts learned in Business Technology Applications or Business Essentials. Personal computing and business skills are integrated throughout the course as students use a variety of software applications.


Marketing Principles

Marketing Principles is a course designed to provide students with an overview of in-depth marketing concepts.  Students develop a foundational knowledge of marketing and its functions, including marketing information management, pricing, product and service management, entrepreneurship, and promotion and selling.  Students examine the need for sales and marketing strategies.  Students practice customer relationship skills, ethics, technology applications, and communicating in the workplace.

Digital Marketing

Digital Marketing is a course which focuses on applying tools, strategies and processes to communicate digitally with targeted customers. Emphasis is placed on creating, implementing, and critiquing online advertising, email marketing, websites, social media, mobile marketing, search-engine optimization, video/images, and podcasts/webcasts. Students will apply project management techniques to guide and control digital communications efforts. They will also create and repurpose content for use in digital environments. Technology, employability skills, leadership and communications will be incorporated in classroom activities. 

Sports and Entertainment Marketing

Sports and Entertainment Marketing is a specialized course designed to offer students an opportunity to gain knowledge and develop skills related to the growing sports and entertainment industry.  Sports Marketing addresses such diverse products as the sporting event itself, its athletes, sports facilities or locations, sporting goods, personal training, and sports information.  Entertainment Marketing includes events such as fairs, concerts, trade shows, festivals, plays, product launches, causes, etc.  
Students will develop skills in the areas of merchandising, advertising, public relations/ publicity, event marketing, sponsoring, ticket distribution, and career opportunities as they relate to the sports and entertainment industry. 
Career and technical student organizations are integral, co-curricular components of each career and technical education course. These organizations serve as a means to enhance classroom instruction while helping students develop leadership abilities, expand workplace-readiness skills, and broaden opportunities for personal and professional growth. Business Management students are a part of Future Business Leaders of America (FBLA) and Marketing students are a part of Distributive Education Clubs of America (DECA).